Leik festival

Semester assignment at Noroff Vocational School Brief: Fictional festival. The word "leik" means "play" in Norwegian.

Problem statement: Create a children's festival for young adults that want to play again and create a visual expression that appeals to the target group.

Target group: Primary: young adults between 18-28 who miss playing as children. Secondary: young adults who need a counterpoint to all the drinking that takes place during the orientation week. 

Problem solving: By using vibrant colors and modern but nostalgic fonts, create an expression that is playful, enthusiastic, that will engage and remind the people of their childhood.