Hamar Gårdsbarnehage

Final project exam at Noroff  School

Brief: Find a real customer.

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Problem: Create a new design profile for a Norwegian kindergarten situated at a farm. It should look professional and at the same time look childish and playful. The profile should appeal to parents of young children and make it clear that this is something more than a normal kindergarten.

Target group: Primary: Parents of young children who are looking for a kindergarten place or already have children in Hamar Gårdsbarnehage.

Secondary: Children between 2-6 years who go to Hamar Gårdsbarnehage.

Solution: Having a playful use of color and childish drawings of animals, fruit and vegetables in a profile that appeals to the primary target group, all the while giving the secondary target group a sense of ownership and pride.